To achieve this, the organization combines the strengths of the five WBG institutions: finance, global knowledge, convening services, and the ability to work with both public and private sectors. Underpinning the approach is a recently established architecture that includes 14 Global Practices and 5 Cross-Cutting Solutions Areas that, in concert with the Bank Group regional units, design customized solutions that address our clients’ most pressing development challenges.
The 14 Global Practices (GPs) are: Agriculture; Education; Energy and Extractives; Environment and Natural Resources; Finance and Markets; Governance; Health, Nutrition and Population; Macroeconomics and Fiscal Management; Poverty; Social Protection and Labor; Trade and Competitiveness; Transport and ICT; Urban, Rural and Social Development; and Water. The five Cross-cutting Solution Areas (CCSAs) are: Climate Change; Fragility, Conflict and Violence; Gender; Jobs; and Public-Private Partnerships.
External and Corporate Relations context
The External and Corporate Relations (ECR) Vice-Presidency’s mandate is to strengthen the World Bank Group’s development impact by increasing public support for, and awareness of, the mission and work of the Group. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, private sector, donor countries, and international organizations, as well as staff communication within the Group, corporate identity and branding. ECR is responsible for the Group’s corporate online and social media presence, and produces content for a wide variety of platforms, including print, broadcast, and web. ECR also provides support to operations through specialized communication services, and leads the management of reputation risk.
ECR’s Global Practices Communications department – established to meet the communication needs of the Global Practices (GPs) and Cross Cutting Solution Areas (CCSA) – is looking for a dynamic and experienced mid-level communications professional for the Health, Nutrition and Population (HNP) Global Practice.
Health, Nutrition and Population Global Practice
The central contribution of the HNP Global Practice to the World Bank’s twin goals is to enable the achievement of Universal Health Coverage (UHC), in which all people are effectively covered by essential health services, and nobody suffers undue financial hardship as a result of illnesses. In the quest for UHC, the HNP Global Practice is building on progress made under the framework of the Millennium Development Goals, an array of analytical and advisory services, strategic partnerships with partner institutions and other financing agencies, and an active lending portfolio.
The HNP Global Practice includes staff members in Washington, DC and many country offices. It is led by a Senior Director, who has overall responsibility for the GP. The Senior Director is assisted by the Director, who serves as the Chief Operating Officer of the Practice. The HNP Global Practice Leadership Team, which leads and manages the HNP GP, consists of the Senior Director, the Director, eleven HNP Practice Managers and six Global Leads (for Financing; Healthy Societies; Nutrition; Population and Development; Decision and Delivery Science; and Service Delivery). The HNP Global Practice works with and across multiple sectors, in recognition of the fact that HNP outcomes often depend on actions that lie outside the HNP sector. Accordingly, a capacity to work across GP boundaries, forge coalitions and influence multi-practice solutions is essential for achieving the major objectives of improving HNP outcomes.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. Others will be appointed a Term appointment of 3 year duration.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 3 year term appointment.
Their duties would include but not be limited to:
• Manage media relations by cultivating global, regional and national media relationships, including looking for opportunities to leverage HNP’s work in the media and through speaking opportunities. This includes proactively pitching stories, writing media advisories and press releases and handling incoming media queries; and working with colleagues across the institution on media relations as needed
• Help develop and implement diverse and sometimes complex global communications and advocacy campaigns, including through engagement and coordination with global partners
• Work with the Communications Lead to write briefings and speeches, talking points and op-eds for leadership
• Work in close partnership with the Online Communications Officer for HNP to ensure a strong
and growing digital presence for the GP across WBG and partner websites, blogs, and social media
• Identify and act on opportunities to showcase the Bank’s work and programs including on-the-ground projects, as well as knowledge products such as reports, analysis pieces and ASAs, targeting key external audiences, including media, civil society and partners.
• Execute multimedia trips to document and highlight HNP projects globally, working with photographers/videographers and the broader team for maximum impact
• Thorough knowledge of and practical experience in full range of communications strategy, execution and measurement
• Strong knowledge and understanding of global health, including the issues, stakeholders and communications landscape
• Proven planning and organizational skills, strong conceptual and research/analytical skills, ability to think strategically and rapidly analyze and integrate diverse information from varied sources into conclusions and recommendations.
• Excellent oral, written communication and presentation skills. Spoken and written fluency required in English.
• Ability to work to tight deadlines, juggle multiple tasks and work effectively under stress.
• Strong interpersonal skills and ability to work effectively with internal and external partners in a multicultural environment.
• Excellent computer skills and ability to use standard technology packages
• Strong track record of developing innovative solutions and delivering results for clients