SSATP is financed by development partners’ contributions to a trust fund administered by the World Bank. Current donors include the European Commission, the Swiss Secretariat for Economic Affairs, the French Development Agency and the African Development Bank. . Further information about SSATP is available on the SSATP website at: http://www.ssatp.org
Africa challenges and SSATP answer
With the high synergies between transport, economic growth and poverty reduction, an efficient and well-functioning transport sector is key to Africa’s development efforts. Regardless of progress made in the past, Africa’s transport sector continues to face many challenges that the DP3 will contribute to address.
The challenges were identified by the Open Working Group tasked with preparing a proposal for the Sustainable Development Goals (SDGs) in its stock taking session on “Sustainable cities and human settlements, sustainable transport”. Further work on the contribution from transport to the SDGs identified the following priority areas: urban access, rural access, national access and regional connectivity, road safety, air pollution and human health, greenhouse gas emissions. All areas are covered by the DP3 either directly or indirectly. Urban access, regional connectivity and road safety are DP3 pillars. Considerations on air pollution, human health and greenhouse gas emissions are embedded in the three pillars as well. National and rural access are part of the integration, connectivity and cohesion pillar, which is broader than regional corridors and considers the chain linking rural, national and regional networks.
SSATP is currently implementing its third Development Plan (DP3) which is structured around three thematic Pillars: Integration, Connectivity and Cohesion; Urban Transport and Mobility; and Road Safety. The priority challenges for the DP3 were identified through the lenses of the people of Africa who are impacted directly. To effectively respond to the challenges above, DP3 focuses on strategic priorities where SSATP brings added value and has a comparative advantage. They were confirmed through participatory consultation with SSATP stakeholders either thematic or sectoral. Each thematic pillar will respond to issues that can be characterized as cross-cutting as necessary and appropriate. Such issues include pro-poor and pro-growth policies and strategies; climate change; gender and social equity; transport sustainability and financing; institutional and regulatory frameworks and governance, as well as issues of a more “public goods” nature that SSATP must be capable of addressing as needed. The following sections present a summary of all three thematic pillars.
Pillar A: Integration, connectivity and cohesion
Often limited to facilitating transit of international imports and exports along the regional corridors, the corridor approach is now being broadened to include movement of goods that are produced locally in order to facilitate their trade at country and regional level and increase food security. This approach of trade corridors aims at providing comprehensive connectivity between international, national and rural networks. It is a more cohesive approach to corridor development, which may be further extended to encompass economic development areas that are in the area of influence of the corridor. The later approach is sought by countries for the development of mining corridors in particular.
Developing trade corridors is part of the regional integration agenda of the African Union which aims at establishing a Continental Free Trade Area (CTFA) in order to foster economic development through trade growth, particularly intra-Africa trade. Through a combination of measures, the Action Plan for Boosting Intra-Africa Trade (BIAT) is addressing the numerous constraints that restrict the growth of intra-African trade. These measures can be divided into three broad themes: trade policies, trade facilitation and trade competitiveness. The plan is supplemented by requirements for trade information and monitoring and evaluation activities.
For SSATP Pillar A to help advance this agenda, three objectives have been identified: (i) promote effective policy and strategy formulation and implementation for corridor development at country and regional levels; (ii) develop capacity among institutions (RECs, countries, corridors, industry associations, etc.) for inclusive policy dialogue on regional integration; and (iii) promote efficient logistics services. To achieve the objectives, SSATP’s main activities will consist of assessments and case studies, reviews of capacity building needs and capacity building support, dissemination of best practices and advocacy and support to knowledge application. To effectively execute the activities in Pillar A, SSATP will work in close cooperation with the REC’s Transport Coordination Committee (TCC). The REC TCC will provide a forum for exchange of experiences, good practices and coordination of programs and activities. It comprises institutions involved in trade facilitation programs in Africa such as RECs, corridor authorities, national agencies, regional logistics industry organizations and development partners. Through the REC TCC, SSATP will play an advocacy role to promote policy changes and harmonization at continental, regional and country level and a monitoring role of their successful implementation.
Pillar B: Urban transport and mobility
Countries and the development community have shown limited interest to invest significantly in the development of cities and urban mobility in Africa although this interest has started recently to grow. Cities have for the most part been left to their own to deal with uncontrolled growth, and urban transport development challenges are rarely considered in the development strategies. Through this pillar, SSATP has a unique opportunity to help address the rapid and uncontrolled urbanization of many African cities by bringing the urban transport agenda together with the urban development agenda to the forefront of sustainable development. It is an opportunity for pre-emptive actions to slow down degradation of the environment. Failing to act would diminish the positive gains achieved through other initiatives if the share of transport greenhouse gas emissions continues to grow and exceeds savings in other sectors.
However, it is recognized that improving urban mobility is not only about building sustainable transport infrastructure, but doing it with a clear goal established and in a manner, that is systematic and well-integrated with overall city planning. Otherwise, investments tend to become sub-optimal and further delays will mean that cities will be locked into land-use patterns and industry patterns that are very difficult to reverse.
As a result, interventions in Pillar B will be structured along the four objectives of the urban mobility and accessibility policy developed during the SSATP Second Development Plan (EASI approach):
Enable: to establish an efficient and responsible governance system, capable of anticipating needs, guiding action and ensuring integrated management and development of urban transport systems;
Avoid: to minimize the need for motorized travel resulting from urbanization and the lack of settlement planning;
Shift: To maintain or increase modal shares of public transport and non-motorized modes such as walking and cycling; and
Improve: To improve the efficiency of transport modes in respect of their ability to ensure efficient and safe journeys, while also attempting to minimize their environmental footprint.
Activities in Pillar B will involve working with countries and municipalities focusing on (i) fostering knowledge of, and the demand for, effective policies for sustainable mobility and accessibility in urban Africa; and (ii) building the capacity of cities and metropolitan areas to design, adopt and implement effective policies for sustainable mobility and accessibility in urban Africa.
Pillar C: Road safety
With Pillar C, SSATP has a chance to significantly contribute to help save lives on the roads of Africa. Building on its road safety work under the previous development plan, SSATP will employ a two-pronged approach to tackle issues in road safety: improve road safety management in a comprehensive way and introduce bolder measures to deal with the safety of vulnerable road users.
The success of this approach will be measured by the achievement of four objectives: (i) enable AUC and UNECA to encourage countries to achieve the goals of the UN Decade of Action for Road Safety and Africa Road Safety Plan of Action 2011-2020; (ii) promote effective policy and strategy formulation and implementation at country level; (iii) stimulate good practice in Road Safety Management (Pillar one of the UN Decade of action) by promoting systematic implementation of the Africa Plan of Action; and (iv) better integration of road safety policy and pillar-based interventions in locally and externally funded road developments.
For SSATP to effectively advance the agenda for road safety, strong collaboration and effective partnerships with key stakeholders will be critical. SSATP will work closely with UNECA, WHO and AUC contributing to their efforts in helping Africa achieve the goals of the Decade of Action for Road Safety. SSATP will also work with development partners to ensure the effectiveness of their support to road infrastructure development in the area of road safety.
SSATP is managed by a small group of professional staff (either permanent staff of the Program or World Bank Staff contributing to thematic areas) operating from Washington, DC, or based in Africa. The activities included in the SSATP work program are reviewed at the SSATP Annual Meetings of the General Assembly; and by the SSATP Executive Committee. The World Bank’s Africa Transport Unit administers the trust fund.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
The Communication Officer (CO) is expected to execute all major components of the Communication Strategy, including coordination of the SSATP publications program and SSATP website, and ensure that communications efforts are aligned with the scope and framework of the Program. Key objectives to be pursued by the CO include:
(i) Build understanding and support for the program and its aims among the key internal and external stakeholders;
(ii) support the Program Manager and the Pillar Leaders in building ownership of key stakeholders at the national, regional and international level by promoting an effective communication platform for dialogue and discussions;
(iii) support effective engagement of stakeholders through consultation, information sharing, and other means of communication;
(iv) support the Program management team to develop means to effectively share knowledge with internal and external stakeholders;
(v) contribute to strengthen the relationship with key continental and regional institutions, for effective coordination and cooperation in regional activities; and
(vi) Ensure proper coordination with all relevant WBG communication teams and alignment of the activities with the Transport and ICT Global Practice communication strategy.
C. DUTIES AND ACCOUNTABILITIES
The CO is expected, but not limited to, carry out the following activities:
Design, implement, monitor and assess a results-oriented communication strategy and action plan for the SSATP Program that will include effective positioning, stakeholder engagement and advocacy, creating and leveraging communications opportunities to raise the Program’s profile and visibility among internal and external partners;
Draft, write, prepare and disseminate both routine and major communications products, including (but not limited to) briefings and speeches, web content, events and launches, news releases, stories, talking points, PowerPoint presentations and newsletters;
Lead on the design and development of the externally-oriented progress and annual reports, based on inputs and background materials/information from the Program and pillar activities;
Initiate and maintain effective professional relationships with key internal and external constituencies (e.g., donors, civil society, academia, businesses, government agencies, etc.) to identify opportunities for possible strategic partnerships and to strengthen the Program’s overall effectiveness and image; organize and maintain stakeholder contact lists;
Oversee planning, coordination, and logistics, often across multiple teams, for major SSATP related events, including the Program’s Annual Meetings and Board Meetings;
Develop an annual communications plan with clear objectives and targets,
including budget allocations;
Manage the Program’s digital outreach, including the SSATP websiteand ensure up to date content and quality assurance, including posting program and project updates, relevant articles on SSATP stakeholders and partners, news features, and other materials to the program site. Provide quarterly results reports on web metrics to Program manager;
Respond to external inquiries/requests from the public, partners and clients, and address issues related to communication promptly;
Supervise the production of all SSATP publications and official reports from creation to delivery, including liaise with authors and editors to ensure the publications are delivered in a timely manner with appropriate substance and high quality.
The successful candidate is expected to meet the following criteria:
• A Master’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other relevant field, with a minimum of five years of relevant experience in outreach and communications work, especially with media relations; or a Bachelor’s degree with a minimum of 7 years of relevant experience.
• Thorough knowledge of and practical experience in communications strategy, execution and measurement
• Excellent oral, written communication and presentation skills. Spoken and written fluency required in English and French; a third language relevant to the World Bank environment, such as Spanish or Portuguese would be an added advantage;
• Proven planning and organizational skills, strong conceptual and research/analytical skills, ability to think strategically and rapidly analyze and integrate diverse information from varied sources into conclusions and recommendations.
• Ability to work to tight deadlines, juggle multiple tasks and work effectively under pressure.
• Strong interpersonal skills and ability to work effectively with internal and external partners in a multicultural environment.
• Strong track record of developing innovative solutions and delivering results for clients
• Experience managing or supervising website design and implementing content management solutions. Functional knowledge of Sharepoint and Cloud architecture would be a plus.
In addition to the above, the successful candidate must demonstrate the following competencies:
• Demonstrated ability to think strategically and rapidly analyze diverse information from varied sources;
• Solid understanding of development topics and ability to identify communications-related opportunities and risks in an international environment;
• Demonstrated ability and the necessary personal organization skills to take initiative, personal ownership, and accountability to meet deadlines, work under pressure, and achieve agreed-upon results;
• Experience using digital and social media to stimulate conversations with stakeholders, develop strategies to position across websites, blogs and other channels;
• Demonstrated ability for teamwork in a multicultural environment;
• Lead and Innovate – Develops innovative solutions.
• Deliver Results for Clients – Proactively addresses clients’ stated and unstated needs.
• Collaborate Within Teams and Across Boundaries – Collaborates across boundaries, gives own perspective and willingly receives diverse perspectives.
• Create, Apply and Share Knowledge – Applies knowledge across WBG to strengthen solutions for internal and/or external clients.
• Make Smart Decisions – Interprets a wide range of information and pushes to move forward.
The World Bank Group is committed to achieving diversity in race, gender, nationality, culture, and educational background. Individuals with disabilities are equally encouraged to apply. Women and SSA/CR candidates are strongly encouraged to apply. Candidates with open term appointments will retain their employment status if selected for this position. All others will be offered a 2 year term appointment. All applications will be treated in the strictest confidence.