Section of Litigation
Hiring Range – $53,700-$59,160
GENERAL PURPOSE OF JOB:
Develop strategic direction and marketing plan for all entity offerings. This includes, but is not limited to: creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity’s public perception, identifying suitable target audiences and establishing effective marketing efforts.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
Integrate all entity marketing and communication efforts.
Market products, events and other services, such as sponsorships. Responsible for major revenue streams.
Serve as member liaison, which may include staffing member committees.
Perform research and data analysis to aid in strategic decision making.
Mentor and coach marketing staff of entity
Other duties as assigned.
Bachelor’s Degree from four-year college or university (or equivalent experience)
Master’s Degree (Preferred)
Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
Proven experience in marketing plan development, administration and evaluation required.
Written/Oral Communications Skills – Advanced
External Resource/Vendor Management – Advanced
Financial Management and Budget – Advanced
Project/Campaign Management – Advanced
Microsoft Office Suite, Relational database software, campaign management tools.
The American Bar Association is an Equal Opportunity, Affirmative Action Employer of all protected classes including veterans and individuals with disabilities.
Women, minorities, veterans, and individuals with disabilities are encouraged to apply. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association please call 312-988-5188.