The $8.3 billion Climate Investment Funds (CIF) is providing 72 developing and middle income countries with urgently needed resources to manage the challenges of climate change and reduce their greenhouse gas emissions. Since 2008, the CIF has been leading efforts to empower transformations in the energy, climate resilience, transport and forestry sectors.
CIF concessional financing offers flexibility to test new business models and approaches, build track records in unproven markets, and boost investor confidence to unlock additional finance from other sources, particularly the private sector and the multilateral development banks that implement CIF funding. Total CIF pledges of $8.3 billion are expected to attract an additional $58 billion of co-financing for a portfolio of over 300 projects and counting.
Most recently, looking to the future, CIF’s trust fund committee members have invited a thorough review of CIF with a view to making the funds even more effective as a mechanism for deploying public finance to accelerate the flow of capital into climate-related activities.
The CIF’s success is premised on a solid partnership with national governments, citizen groups and communities, private sector sponsors, the CIF governing bodies, and the five multilateral development banks that serve as co-financiers and implementing agencies of the CIF.
At the center of this collaboration is the CIF Administrative Unit (AU), a 30-person secretariat hosted by the World Bank in Washington, D.C. The CIF AU supports the work of the CIF governing bodies, manages internal and external institutional relations, supports strategy, policy and program development, and oversees the CIF corporate management systems.
The communications function within the CIF Secretariat drives the development and implementation of an integrated and multi-channel communications strategy. The CIF website (www.climateinvestmentfunds.org) is a transparent repository for information about CIF-supported projects and programs, and its main communications tool.
The Online Communications Officer is responsible for planning, designing, executing and monitoring communications and campaigns on the CIF website and social media portals and newsletter. He / She has a key role in planning and executing website improvements and a redesign of the online platform and as such coordinates with and oversees web design and IT programming contracted parties. He/ she also coordinates the content on web and social channels as well as guiding multimedia products designed for the website, which includes editing content from colleagues and partner organizations and writing original pieces.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
The Online Communications Officer plays a strong content coordination and project management role in the day-to-day operation of CIF’s external site, social media channels and newsletter.
Among the principal responsibilities of the position are:
• Ensuring that CIF’s online strategy is aligned with the CIF Partnership priorities
• Translating strategic objectives into an online communication action plan, including detailed editorial and social media calendars, in close collaboration with members of the CIF Secretariat, the World Bank’s Climate CCSA communications team as well as communications focal points with other Multilateral Development Banks (MDBs)
• Lead and execute a redesign of the CIF website into a more user-friendly modern online platform that focuses on story-telling and results; lead an internal steering committee to insure requirements and concerns of the team are well-reflected
• Website maintenance and Web IT governance: Develop a close working relationship with Web IT providers, translate CIF Secretariat online requirements into website functionality by planning web IT improvements. Manage contractual obligations with Web IT and web design service providers.
• Developing and leading implementation of online campaigns (web marketing) to target key audiences, and measuring success in achieving them.
• Planning and integrating the use of social media and other audience engagement tools as part of engagement strategy, and advising or leading others in their use to ensure maximum effectiveness.
• Content coordination with the CIF Secretariat. Applying templates and editorial processes and approval workflows to write, edit, review, and publish digital content.
• Provide input and guidance to the development and implementation of other collaborative platforms in the CIF, and steer this from an external communications perspective.
• In collaboration with the CIF Communications Officer, developing a pipeline of CIF and climate-related blogs and bloggers from the CIF Secretariat and the multilateral development banks and other partner organizations
• Visual Communications: carrying out image research and manipulation for web and social media content and working with graphic designers on the design of online reports, publications, and marketing materials.
• Participating in related web governance groups, sharing knowledge, and ensuring good practices.
• Establishing key performance indicators and reviewing web metrics reports; sharing results and recommendations with management and colleague.
• Thorough knowledge of and practical experience in full range of communications strategy, execution and measurement
• Deep knowledge of and ample work experience in social media principles and Web 2.0 technologies to execute, lead or advise others in web campaigns and online audience engagement tools.
• Solid experience in producing for the web and deep familiarity with HTML and Drupal.
• Project management experience in Web improvement / web redesign projects required, including experience in oversight of vendors and short-term consultants.
• Management / oversight experience of autonomous or semi-autonomous websites in a large institutional setting strongly desired.
• Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content.
• Proven writing and editing skills, with an excellent command of English and an ability to convey complex ideas in a creative, clear, and lively style.
• Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences.
• Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience working with cross-functional teams.
• Knowledge of international trends and political/economic issues related to climate change is preferred.
• Proficiency in the use of graphic design software like Adobe InDesign and Photoshop and video editing experience a plus.
• Experience in search engine optimization and online marketing.
• Ability to work independently as well as in teams; ability to work in loose unstructured environment with fast-emerging opportunities.
• Communication in International Development – Understanding of international development issues and of the communication needs of key stakeholders, such as bilateral donors, the private sector, foundations, NGOs, and academic institutions.
• Online Content Editing and Drafting – Deep proficiency in executing, leading, or advising others in drafting simple or complex communication materials that leverage SEO strategies, and methodologies that maximize online content’s effectiveness.
• Online Communication Strategy, Planning, and Execution – Demonstrated proficiency with online communication tools and methodologies, and thorough understanding of stakeholder needs; can plan, develop, and execute effective online communications strategies.
• Online Production Tools – Demonstrated proficiency with graphic design principles, industry-standard web applications, and multimedia production.