The Ministry of Local Government and Rural Development (MLGRD) Strategy and Transformation Plan 2021-2025 (MSTP) is inspired by Vision 2036’s pillar of Prosperity for All through ensuring a diversified and inclusive economy.
To enable the Ministry to contribute optimally to this objective, the Ministry has developed the Strategy and Transformation Plan to improve on its organizational performance through reorganization of the Ministry, implementation of Decentralisation Policy, implementation of Digital Transformation, building resilient and sustainable local economies, providing effective and efficient local services and infrastructure as well as providing inclusive and shock responsive social protection services.
Mere development of the MSTP is not enough, hence the need for various stakeholders to understand it and their roles in aiding its successful implementation. In this regard, to further strengthen capacity of the Ministry to fulfill its mandate, in particular that of awareness raising, there is need to develop the Ministry’s Communications Strategy and its Implementation Plan to raise awareness on various policies, programmes, projects and initiatives as well as MTSP pillars through targeted messages shared through selected appropriate communication channels.
The strategy is geared towards various stakeholders and customers which include but are not limited to; Government Ministries/Departments, Local Authorities, Tribal Authorities, Business Communities, General Public and Development Partners as well as Ministry staff.
Currently, the MLGRD is implementing a Draft Communications Strategy which is aligned to the Draft Government of Botswana (GoB) Communications Strategy. The latter identified the underlisted challenges in the delivery of effective communication by the Botswana Government:
• Lack of Government Communication Policy and strategy to guide the communication function
• Inadequate Government Communications Structure
• Poor communication on Government projects, programmes and services
It is against this background that, the Department of Corporate Services in the MLGRD is seeking the services of a communications consultant to develop Communications Strategy and Implementation Plan..