Consultancy categories:

LOT 1: Production of 2 short documentary films

LOT 2: Photography

LOT 3 (PART A): Production of case studies on PATH’s APP project work in Uganda

LOT 3 (PART B): Production of a well-designed story book with photographs depicting policy advocacy processes, outcomes and impact

1.0       Background

Introduction

PATH has been implementing the Advocacy and Public Policy project in Uganda since 2017, initially focusing mainly on immunization policy and financing, and later expanding the advocacy scope to include primary health care (PHC), reproductive, maternal, newborn, child, adolescent, and ageing health (RMNCAAH) and medical oxygen.  This advocacy journey has been characterized by remarkable policy advocacy achievements, notwithstanding lessons and challenges especially those related to the COVID-19 pandemic that made the advocacy environment volatile for PATH and its collaborating partners.

In 2023, the APP project in Uganda will be transitioning the biggest part of its advocacy scope to local partners, while maintaining focus on regional advocacy and supporting other PATH programs and projects to grow their advocacy components and portfolios. A smooth transition of this advocacy scope to local partners has been laid out in a transition plan. The year 2023 will, hence, focus on consolidating partnerships and collaboration with local partners, including existing CSO coalitions and networks. It is hoped that these will continue applying PATH’s proven advocacy approaches and tactics, while maintaining the vision of working towards transformative health policies and better budgets that will contribute to the attainment of Universal Health Coverage in Uganda.

Against this background, PATH has planned a structured documentation exercise in the second quarter of the year 2023. The exercise will aim to tell PATH’s advocacy story by capturing its experiences, successes and learnings while implementing policy advocacy in Uganda. The exercise will also capture approaches and models that worked well in delivering successful advocacy results for the last couple of years.

2.0 Objectives:

The planned documentation exercise will aim to achieve the following key objectives;

1. To document PATH’s experiences, successes and learnings while implementing policy advocacy for PHC, Immunization, RMNCAH and medical oxygen at country level
2. To spotlight PATH’s unique advocacy approaches and tactics that have been key in influencing policy at national and sub-national level

• To support learning on policy advocacy within the CSO fraternity and among key decision makers through dissemination of communication products that underscore elements for effective policy advocacy

1. To demonstrate PATH’s policy advocacy impact at health facility and household level with regard to PHC, Immunization, RMNCAH and medical oxygen

3.0 Illustrative products/outputs:

This documentation exercise will be multi-faceted and targeted to produce a variety of communication products. Products will include;

Type of resource

• Case studies on priority thematic areas (what was the focus, the successes, factors for success, spotlight on specific advocacy achievements, approaches/tactics)

Target number of products per thematic area

PHC 1

Immunization 1

RMNCAH 1

Medical oxygen 1

CSO capacity strengthening 1

PATH advocacy approach 1

• Theme-based short films (max 5 minutes)

Target number of products per thematic area

PHC 1

Immunization 1

RMNCAH 1

Medical oxygen 1

CSO capacity strengthening 1

PATH advocacy approach  1

• A storybook highlighting key advocacy stories and moments (with photographs) that cut across different themes

Target number of products per thematic area

PHC 1

Immunization 1

RMNCAH 1

Medical oxygen 1

CSO capacity strengthening 1

PATH advocacy approach   1

4.0 Dissemination platforms

• End of year (2023) hybrid learning event
• APP resource webpage on org
• Advocacy for Better Health resource webpage managed by PATH
• Social media (Twitter, YouTube, LinkedIn) including selected local media outlets
• Stakeholder engagements (CSO, decision-makers, media)
• Strategic events (meetings, conferences, etc.)
• Peer-reviewed journals inclined to health advocacy

5.0 Expected outcomes:

• Learning and replication of PATH’s advocacy approach to benefit CSO partners in Uganda and other geographies.
• Increased appreciation of PATH’s technical capacity in implementing policy advocacy in Uganda.
• Appreciation of PATH’s approach to providing technical assistance to Government/Ministry of Health and CSOs in the area of policy advocacy and advocacy capacity strengthening.

6.0 Target audiences for the communication products   

• Decision makers in government (technical and political)
• Civil society organizations
• Media
• Private sector partners
• Development partners/donors
• International NGOs
• Healthcare providers